Many companies, especially the more traditional ones, may be reluctant to adopt systems integration. However, in a scenario marked by the expansion of new technological tools, we can say that integration is essential for business.

Thus, we can say that organizations that are more resistant to these changes may miss out on great growth opportunities. This is because productivity may be compromised, management processes tend to become more complex and administrators may find it more difficult to make decisions.

Currently, systems integration is widely used in processes that require interconnection between ERPs, software , among other daily business activities.

I imagine you're interested in learning more about how this concept works. Therefore, in this post we will highlight what systems integration is and what are the main benefits provided by the practice.

What is systems integration?

There are many systems that companies use on a daily basis and among them are cloud , CRM, ERP, project management tools, among other platforms. Faced with so many tools, it is not always easy to monitor and manage all the information present, is it?

In this context, systems integration is very useful, as it will gather all the information present in these tools in a single place. In addition, the practice enables communication between the different business systems and this entire procedure is done automatically.

How important is this topic?

In a context in which there is an ever-increasing volume of technology and information, systems integration is fundamental and can be a great ally for the growth of your business.

First, the integration will help your company to centralize all relevant data. With this, you will have access to relevant information and will be aware of the reality of your business. Both questions, added, will help you make assertive decisions.

In addition, it becomes possible to have access to reliable data and establish effective strategies, aiming to take advantage of opportunities in the market. Among some examples are the definition of the exact moment to make new services available, hire new professionals, open branches, etc.

What are the main benefits of systems integration?

The practice provides several positive aspects. By knowing about the benefits, it becomes possible to integrate the tools in order to favor organizational growth.

business knowledge

With the integration of systems, managers will have knowledge about what happens in the most varied business segments. This issue occurs because the data present in the different systems will be centralized in a single dashboard.  

In this way, it becomes possible to have a global view of the existing activities in the company. This may include, for example, information relating to finance, marketing, sales, logistics, etc.

Greater access to data

The integration also expands access to your business , that is, you will be informed about everything that happens in the organization. With this, it becomes possible to have the opportunity to rely on reliable information for decision making.

Union of sales systems

This is one of the most relevant sectors, as sales are the main source of revenue for companies. Thus, if a particular business does not reach the sales target, it runs the risk of not being able to maintain its activities.

Therefore, the union of sales systems is fundamental. When this issue occurs, you will be able to follow the sales performance in different months and check various relevant data.

Among them are checking the best selling products and services, the number of conversions in a certain period, etc. This information is fundamental, as it will help you to know the demands of customers, will help in inventory management and in the proper allocation of investments to improve or expand your business.  

Management optimization

Undoubtedly, one of the main positive aspects provided by systems integration is the optimization of business management . This issue happens for different reasons.

First, administrators will have a global view of everything that happens in the business, facilitating the company's management.

With this data, companies will be able to adopt effective strategies aimed at achieving their objectives. This could include, for example:

  • planning assertive marketing campaigns according to people's demands;
  • definition of sales strategies;
  • developing tactics to improve cash flow management.

better decisions

We highlighted earlier that the integration provides expanded access to data. By having access to more information related to your business, it becomes possible to make assertive decisions, contributing to organizational growth.

Automation makes this whole process more efficient, as data is saved automatically. With this, managers will not miss anything about what happens in the organization.

Productivity optimization

If we consider the previously mentioned benefits, we can say that systems integration will be a great ally to optimize productivity in your business.

With this, your company will generate more value in the market. This issue can occur through the provision of better products or services, carrying out more activities in less time, etc.

In addition, systems integration will also reduce the number of manual or bureaucratic activities. This question will help you focus on what really matters to your business growth.

Why is systems integration a trend?

Considering the benefits we highlighted earlier, we can say that systems integration tends to be more and more present in companies. Therefore, it is a business trend in the most varied market segments.

Now you must be wondering: why does this happen? The new technological tools need to integrate the processes so that the operation becomes faster and more efficient. In this way, data will be more accessible and managers will have access to reliable information for decision-making.

For these reasons, companies from the most varied niches will start planning a project to integrate the tools and will look for ways to take advantage of the positive aspects in favor of organizational growth. Given the benefits provided by systems integration, we can say that this trend tends to intensify.

For this reason, we tried to present the integration and explain how it works to help your business take advantage of these benefits and be better prepared for the new scenario. Interested in learning more about the benefits of systems integration in your business? Subscribe to our newsletter and receive more relevant content on the subject first hand, in your email.

Written by

Sky.One Team

This content was produced by SkyOne's team of cloud and digital transformation experts.

SkyOne Connect 2023