A recent Gartner study revealed that software will be the top growth market in 2020, with a growth of 10.5%. Software developers and integrators play a key role in sustaining this growth, as they are largely responsible for supporting this innovation.

The IT market has been evolving by leaps and bounds and will be one of the main pillars of the increase in Brazil's GDP. However, for professionals in this industry to be the protagonists of this process, it is important that they understand how the digital transformation is taking place, as there is a certain urgency in incorporating this technological revolution.  

The biggest pains in the software industry involve from the process of transforming the business model, technological integration, to the moment of leveraging sales. More than ever, it is necessary to modernize, monitor and encourage discussion about this market. There is no magic formula for leveraging digital transformation in companies, but a set of actions that go through the commercial pillars, technical capture and business acceleration.

One of the great challenges is related to technological innovation, which ranges from the way the company used to develop its software (going through language, cloud and on premise model, use of containers and microservices, etc.) to the current process, which includes the software's adherence to trends such as Big Data, Internet of Things, Machine Learning, among others.

The business model is also critical. Companies are evolving from a model of licenses to a monthly subscription, changing the cash flow of the software manufacturer and the end customer, as it moves from a Capex to Opex model, in addition to requiring new SaaS sales techniques, such as creating a true sales machine.

The company's agility to get ahead and conquer the market becomes essential. And usually the entrepreneur comes up against the available budget to invest in growing. This is where the universe of investors (Venture Capitals, Angels, etc.) comes in. Growing with just pocket money has become much more difficult because the market doesn't have that time anymore – either it will be swallowed up by a large corporation or the need will have already changed by the time the company reaches the necessary scale and it will be obsolete.

But how to conduct such a transformation? 

This layer, that of the software manufacturer, lacks content , channels that speak directly to these companies. With that in mind, Sky.One created an event aimed at professionals who develop, resell or operate in the software market in the Americas, providing specific content on sales, marketing, investment, LGPD and future technologies.

Sky.One Connect will bring together renowned experts to discuss the main trends, strategies and tools to leverage business. Want to know more about the impact of digital transformation on software companies? Go here and sign up!

Written by

Sky.One Team

This content was produced by SkyOne's team of cloud and digital transformation experts.

SkyOne Connect 2023